The very best football leagues in the worldFootball is the most lucrative sport in the world, and the following leagues are amongst the richest.
Spanish football has been the dominating force for the last ten years or so, and as a result of this their domestic division has been really popular. The top two club clubs in Spain pull in some the most popular crowds and t.v. audiences of any sports teams. One of the Spanish clubs has been the best team in Europe in terms of the top European division, which is the most observed club cup contest. Spanish football dominance was not restricted just to the club competitions, as the Spanish national team also won 3 international tournaments in a row not too long ago. Being a Spanish bank, it was a natural and beneficial move for the Santander Board to sponsor the Spanish top league. Some individuals criticise the division for being far too top heavy, where the top three or four clubs are far greater than the rest of the league, however that is bound to happen when the leading teams are as fantastic as they are.
The most viewed division in the world is the English top division, which many people state is the most competitive too; this competitiveness explains why the league is so popular in countries on the other side of the world. So not only is the English league the most popular domestic league in Europe, but also the world. Such huge popularity makes the division an attractive sponsorship opportunity for the biggest firms, which is why the Barclays executives have made the decision to sponsor the division for so many years. A number of the most popular footballers in the world play in England, so it develops loads of talking points for fans, meaning the sponsors of the league are likewise chatted about, making it an successful sponsorship prospect. The league has the greatest TV deal in the world, so the teams and every person concerned receive a cut of the large pay out from the television deal; the deal is so big because the division has a number of the largest European football clubs.
Italy has been one of the most successful national sides ever, and the domestic division is no different. The division has been among the most watched competitions since football started to be televised overseas, and this was certainly true in the 90’s when the league was the most dominant globally. Having the worlds leading footballers helps to promote the division across the world, and with the arrival of perhaps the best pro of all time, this has never been more appropriate. As the league is so viewed and prominent it has led the Telecom Italia board to sponsor the division; with such high viewership, it is an successful way of marketing and advertising the company and brand. As the sponsorship is long-term, the company becomes synonymous with the division and makes the brand nearly a household name.